Contemporary Applications of Big Data in Society

 Bilal Hussain Malik

18/4/25

                                     Contemporary Applications of Big Data in Society


                                                      

Company: Siemens Mobility

Application of Big Data: Intelligent traffic light systems and smart city traffic management

Siemens Mobility applies big data in developing intelligent traffic light systems that ensure optimal traffic flow, reduce congestion, and ensure road safety in modern cities. The systems collect real-time information from various sources—such as traffic cameras, sensors embedded in roads, vehicle GPS tracking data, and weather.

Functioning on sophisticated analytics and artificial intelligence, the traffic light system adapts in real-time to changing conditions. For example, when sensors detect heavy traffic on the way to an intersection, green light lingers longer automatically to prevent congestion. Similarly, the system shortens wait times for vehicles and pedestrians during off-peak hours, improving overall traffic flow.

In addition, big data enables predictive traffic management. Using previous trends, the system can predict rush hours, events, or accidents and prepare traffic lights accordingly. These smart systems reduce fuel consumption and carbon emissions and make travel faster and safer making big data a vital component in modern urban planning.

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