Future Applications of Big Data(3)

 Bilal Hussain Malik

                                                        Future Applications of Big Data


                                       Hyper Personalized Consumer Experiences

Retailers utilize big data for real-time personalization. AI suggests products based on purchase history, location, and even facial expressions (via emotion AI). Voice assistants auto-order supplies by learning user habits. Dynamic pricing varies prices based on demand, weather, or social trends. However, overpersonalization risks privacy intrusion—open data use is essential. Future shopping could be like a virtual concierge, but requires ethical data practices to maintain trust.

Consumer profiling must balance convenience with consent and avoid manipulation and exclusion. Laws like GDPR play a critical role in informing responsible personalization.

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