Contemporary applications of big data in business(4)

 Bilal Hussain Malik

14/04/25

                                     Contemporary applications of big data in business(4)





                                                                 StarBucks

Processing almost 90 million transactions a week at more than 25,000 global sites, Starbucks has been at the forefront of using big data and artificial intelligence to drive its marketing campaigns, optimize sales, and enable well-informed business decisions.

Leveraging information from its immensely popular loyalty card program and highly used mobile app, Starbucks amasses detailed, personalized purchasing information on millions of consumers. Through the application of advanced business intelligence software and predictive analytics, the company is able to predict customer behavior and preferences, which allows it to push highly targeted offers and product recommendations via mobile push notifications and email.

This data-driven approach not only boosts customer loyalty but also encourages repeat visits, foot traffic, and overall sales. Along with generic promotions, Starbucks uses previous purchase history to craft personalized discounts and product suggestions that appeal to each customer's interests. For instance, in lieu of generic marketing, the company emails lapsed customers personalized offers specifically designed to re-engage them—based on their own purchase history. By continually refining its personalization engine, Starbucks has transformed routine customer interactions into rich, data-driven experiences, fostering customer loyalty and driving long-term growth

Reference: https://systems-plus.com/8-case-studies-and-real-world-examples-of-how-big-data-has-helped-keep-on-top-of-competition/

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