Characteristics of big data analysis
Bilal Hussain Malik
18/3/25
Characteristics of big data analysis
Volume: The massive amount of data being generated second by second by sources like social media, sensors, transactions, etc. Big Data tools like Hadoop, Spark are designed to hold terabytes or petabytes of data.
Example: Facebook Processec 500+ TB of data daily from posts, images, and videos.
Velocity: It describes how rapidly the data is generated, processed, and analyzed. For example, real-time data streams from IoT devices or stock market tickers must be processed extremely fast to be of use.
Example:Stock market algorithms analyze real-time ticker data in milliseconds for trading decisions.
Veracity: Addresses data quality, accuracy, and believability. Noisy, missing, or inconsistent data can lead to unreliable conclusions.
Example: Twitter uses AI to filter fake news and typos from unreliable social media posts.
Value: Refers to the fact that data must be useful and significant to arrive at business or scientific value . Not everything is worth having; the objective is to discover business or scientific value.
Example: Netflix recommends shows by analyzing petabytes of user watch history to reduce churn.
Variety: Addresses the various forms of data, including structured databases, semi structured (JSON/XML), and unstructured text, images and videos. All these need to be handled by Big Data tools.
Example: Amazon combines structured sales data with unstructured reviews (text) for insights.
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